WELCOME TO THE BIGGEST CLUB IN THE WORLD

PlayStation has more players playing football games than any other club or platform, making them the biggest club in the world.
For their sponsorship of the UEFA Champions League we created a 60 second ad that could be cutdown into a series of idents to be aired during the games.

Outdoor:
In collaboration with adidas, we created a PS F.C. shirt. We then got hundreds of PS4 players to sign the shirts and hung in bars across Europe during Champions League games. They were then displayed alongside other club shirts.