FRONT ROW
Whilst on placement at adam&eve/DDB, Google+ decided they wanted to redefine what it means to be a fan and experience matches, forever.
So, Manchester United and Google + teamed up to bring 22 fans from around the world into Old Trafford through Google Hangouts, putting them Front Row. #MUFrontRow
Results:
250% increase in growth rate on United’s Google+ page
Fastest growing Google+ page globally
350+ press and blog articles
Top trending Google+ topic worldwide
Viewed by over 100 million fans
(adamandeve founder and CCO, Ben Priest, recently listed 'Front Row' in his Top 5 Ads in his agency's 10 year history)