Whilst freelancing at Gravity Road I made this film for The Design Museum.

Sir. John Hegarty was the client. He was great to work with.

And very happy with the campaign.

At Gravity Road I had this idea, and it went on to be ranked as the most emotionally engaging spot of 2017 in a new poll.

It was made on January 16th, or, Blue Monday, officially the most depressing day of the year. 

FRONT ROW
Whilst on placement at adam&eve/DDB, Google+  decided they wanted to redefine what it means to be a fan and experience matches, forever. 

So, Manchester United and Google + teamed up to bring 22 fans from around the world into Old Trafford through Google Hangouts, putting them Front Row. #MUFrontRow

Results: 

250% increase in growth rate on United’s Google+ page 

Fastest growing Google+ page globally

350+ press and blog articles

Top trending Google+ topic worldwide

Viewed by over 100 million fans

(adamandeve founder and CCO, Ben Priest, recently listed 'Front Row' in his Top 5 Ads in his agency's 10 year history)

REITH

At the BBC I wrote this campaign to introduce their new typeface. A writer's dream. I got to write the strapline, headlines and body copy. The whole shebang. Laurent Simon then took the project to the next level. Art-directing these beautifully minimal designs.

We also created an interactive website of The A-Z Of Reith. 

An in-flight safety film for Qatar Airways that features some of FC Barcelona's superstars.

WELCOME TO THE BIGGEST CLUB IN THE WORLD

PlayStation has more players playing football games than any other club or platform, making them the biggest club in the world.
For their sponsorship of the UEFA Champions League we created a 60 second ad that could be cutdown into a series of idents to be aired during the games.

Outdoor:
In collaboration with adidas, we created a PS F.C. shirt. We then got hundreds of PS4 players to sign the shirts and hung in bars across Europe during Champions League games. They were then displayed alongside other club shirts.

I made this at Lean Mean Fighting Machine. The brief was to use the buzz around the London 2012 Olympics to make some noise for POLO, who weren't official sponsors of the games. 

It earned a few "Ad of the day/Ad of the week around the world when it launched:

Creativity Online: "Picks of the Day"
Adweek: "Ad of the week" - "Editor's Pick" 

At 180, we worked together with five renowned illustrators to create a set of posters that speak to different aspects of PlayStation.

Kustaa Saksi — Play Set Free
Killian Eng —The Future of Gaming
Sam Chivers — Connected Play
Ronald Kurniawan — Immersive Gaming
Will Sweeney — Where Your Friends Play

DHL and Bayern Munich's partnership saw 180 launch their online fan-store in China. (So yeah, more football).
 

I had fun writing the scripts for these two quirky online films whilst freelancing at Gravity Road.

Disturbingly Daft Ditties

Some things just aren't appropriate for advertising. So in my spare time I indulge the dafter side of my brain by writing a blog online. Here are some examples.